18A – Create a Customer Avatar

18A – Create a Customer Avatar 

Avatar story:

In defining and examining my segment for my product/ service, I found that my segment is pretty diverse for the most part, but I still found a way to make an avatar that I feel represents a majority/ good portion of my customer segment.

So, my customer avatar’s name is Jenny: Jenny has just left college and is starting a brand-new job that she is extremely excited for. She is a very organized and successful person, and is ready for her new career. On the morning that Jenny is getting ready for her first day on the job. Suddenly, a face of distraught appears on her face, and she becomes frantic. Jenny is all ready, briefcase and everything, but is missing one thing- her keys. Rushing around her house, looking under couches, beds, kitchen cabinets, she can’t find them ANYWHERE. Jenny’s day went from being super exciting, to purely stressful.

After reviewing my customer segment, I found that Jenny is a pretty good representation of why my product/service can help people in their everyday lives. I see multiple similarities between Jenny and myself, but I’m sure a lot of people can relate to the experience that Jenny went through above. Sometimes, we may be ready in just about every way, but just lose our keys. This happens to everyone! I think the main similarity between Jenny and the rest of my customer segment (including myself) is the fact that no one is perfect. Everyone has moments where they just blank out and lose things, things that are important. This creates stress, something that everyone who loses their keys goes through. And Jenny is just one example of a customer who loses their keys, this segment could cover nearly anyone who drives.