21A- Reading Reflection No.2

21A- Reading Reflection No.2

1) What was the general theme or argument of the book?

In Guy Kawasaki’s book, The Art of Social Media, the main argument or theme is to help readers produce and maintain a focused, driven, and influential social media platform. He also guides readers through tips and tricks of amassing followers, optimizing profiles, and integrating business concepts to new technology.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

In today’s rapid technological environment, social media has a much larger role than people would suspect. Nearly all contact between businesses and customers comes from social media, so Kawasaki’s book enhances this class in that it involves a main aspect in appealing to a customer base. When presenting a new idea, lots of times consumers can be turned off if you have a dull website, profile, or your product just doesn’t “pop” out at the user. Kawasaki also does a good job of relating to an entrepreneurial audience in that he calls social media the “Content Monster” and provides details on how to properly “feed” this monster through different forms of content creation and curation.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

If I were to create an assignment for this class based off of the book by Guy Kawasaki, I would have students create their own “Content Monster” in which they need to fulfill its needs through content creation and curation. Kawasaki gives several examples of how to do this through his “traditional approach” and the “better approach”. Students will use both approaches and then compare the benefits and downfalls of each approach.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

In reading this book, there was not that much that surprised me. This is because I understand the impact that social media can play not only for an individual person, but a business as a whole. Social media is taking over the world, and technological innovations will only continue to increase. As entrepreneurs, we have the obligation to overcome these innovations and make sure we are creating a good image for ourselves and our company/ brand.